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2012 China Engineering Machinery Brand Attention Ranking
Published Time:
2012-11-10
Since last year, the entire engineering machinery industry has been in a period of rational adjustment. In 2012, under the cumulative effects of international financial fluctuations, domestic credit tightening, and slowing investment, the Chinese market demand showed a significant decline. However, new economic growth points are often discovered during economic transformation periods. Chinese engineering machinery companies have not stopped moving forward; on the contrary, cross-border mergers and acquisitions, asset restructuring, capacity expansion, and the construction of engineering machinery industrial parks across the country are all proceeding vigorously. Today, active fiscal policies and prudent monetary policies have been successively introduced, and at the same time, municipal engineering, railways, rural areas, and infrastructure construction in western regions will all become strong growth points for engineering machinery; increasing investment in affordable housing and rural roads will also drive the growth of sales of related engineering machinery products. 2012 China Engineering Machinery Brand Attention Rankings
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2012 Annual China Engineering Machinery Brand Attention Rankings
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Rank
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Brand
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Brand Index
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First Place
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Sany Heavy Industry
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1350978
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Second Place
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XCMG
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1137266
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Third Place
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Zoomlion
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974923
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Fourth Place
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LiuGong
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781988
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Fifth Place
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Komatsu (China)
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576829
|
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Sixth Place
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Shandong Lingong
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556064
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Seventh Place
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Volvo (China)
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522616
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Eighth Place
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Hitachi (Shanghai)
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508092
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Ninth Place
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Lonking
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478540
|
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Tenth Place
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Doosan (China)
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409598
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Data analysis from the table shows that as of the end of 2012, the top ten domestic Chinese companies in the engineering machinery field 6 account for 60% . Foreign-funded or joint-venture enterprises 4 account for 40% . In terms of ranking, domestic companies rank higher, with Chinese domestic companies taking the top four places. Overall, China's engineering machinery brands are developing rapidly, but they also face considerable challenges.