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Headquarter Address: Baihao Industrial Zone, Houjie Town, Dongguan City, Guangdong Province
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Textile companies feel the chill and blindly hoard goods, causing hidden worries
Published Time：
2012-11-04
Recently, reports of a "millennial cold snap" have been widespread, becoming the hottest topic among citizens. Down jackets and other "warmth-brand" clothing products have also seen a surge in popularity, even affecting traditionally warm Xiamen.
Down Jackets Arrive Early
In major department stores, although winter clothing currently only accounts for about 20%, with autumn clothing still dominating. However, unlike in previous years, many counters have already seen the "stylish" appearance of down jackets. Hearing that this year's winter temperatures will be very low, many customers have begun to purchase down jackets and other winter clothing in advance.
"Xiamen is cold early this year, and the internet has been discussing the 'millennial cold snap,' worrying that this winter will be particularly cold, so I came to buy a set in advance, to be prepared." Mr. Li, selecting a down jacket at the Tianhong ESPRIT counter, said so.
A salesgirl at Only said that in previous years, down jackets usually went on sale in November, but this year, new down jackets have been on shelves since early October. "Quite a few people are buying them," the salesgirl showed a down jacket with a skull pattern priced at 699 yuan, "Just this one, we sold 3 sets the day before yesterday." She said that although winters in Xiamen are relatively warm, there is a large population of outsiders, so down jackets still have a certain market. "As for the price, this year's down jackets have an average price increase of about 15% depending on the brand, generally about 100 yuan more expensive than last year."
In many online stores selling down jackets, Yihong down jackets have reached a high price of 1067 yuan, and the pre-sale of the 2010 new Bosideng down jackets is as high as 2064 yuan! Overnight, almost all brand-name down jackets have surged to over 1000 yuan.
Headquarter Address: Baihao Industrial Zone, Houjie Town, Dongguan City, Guangdong Province
Tel：+86769-85923778 85923738 85878200
Fax：+86769-85924507
Website：http://www.dg-xinghe.com
E-mail：cds@dg-xinghe.com
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