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Headquarter Address: Baihao Industrial Zone, Houjie Town, Dongguan City, Guangdong Province
Tel：+86 769-85923778 85923738
85878200
Fax：+86769-85924507
Website：http://www.dg-xinghe.com
E-mail：cds@dg-xinghe.com
The path of packaging machinery brands
Published Time：
2012-11-12
Compared to the relatively early-stage international packaging machinery market, China's packaging machinery industry is steadily achieving open innovation through its robust industrial development. Looking at the development of China's packaging machinery industry, the increasing instability of the external environment and the strengthening of internal environmental constraints have forced the industry to undergo a thorough reform.
After going through a complete process of introduction, imitation, and gradual improvement, the domestic packaging machinery industry has embarked on a new path of development driven by independent innovation. At the same time, with the shift of market demand from material to spiritual needs, intangible assets—brands—coexisting with enterprise development, have gradually emerged in the market, becoming the core value that creates long-term competitive advantages for Chinese packaging machinery enterprises under the dominance of spiritual market demand, and creating a path for sustainable development of China's packaging machinery industry.
In the current stage of homogenized development of packaging machinery equipment, brands serve as an important link between enterprises and consumers, and their core value is also a comprehensive reflection of the market competitiveness of enterprises. Accelerating the formation of a group of internationally influential famous brands will be an important support for the leapfrog development of China's packaging machinery industry, leading the industry towards intelligent and high-end development. During the 12th Five-Year Plan strategic opportunity period, with the increasing demand for the spiritual market, the traditional market superiority solely based on technological innovation has become weak. Brands, as the core of leading the development of China's packaging machinery industry, have become a new favorite in market development.
In the current stage of the booming brand economy, a new development model based on technological innovation and brand development will become the core driving force for the development of China's packaging machinery industry in the era of brand economy, achieving a magnificent transformation of China's packaging machinery industry towards the global market. Therefore, accelerating the formation of a group of internationally renowned brands with strong development capabilities will be the core support for China's packaging machinery industry to take the path of green rise, helping the industry's rapid development.
Dongguan Xinhe Electromechanical ( www.dg-xinghe.com )
Headquarter Address: Baihao Industrial Zone, Houjie Town, Dongguan City, Guangdong Province
Tel：+86769-85923778 85923738 85878200
Fax：+86769-85924507
Website：http://www.dg-xinghe.com
E-mail：cds@dg-xinghe.com
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