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The competition in the machinery market will be a contest of quality and technology
Published Time:
2012-11-16
The 21st century is all about brands; when it comes to anything, the first thing people look at is the brand.
Reports indicate that China will be both an exporter and importer, a trend expected to continue for the next three to four years. This situation is inevitable given the rapid advancements in technology and the continuous growth of the economy. It also represents a gradual evolution from a developing to a developed nation.
Q: Is the integration between domestic and foreign enterprises accelerating?
A: Domestic machinery enterprises, in order to enhance their capabilities and expand into international markets more rapidly, will accelerate their integration with foreign companies through various means to improve product quality and competitiveness. While continuing to expand into traditional markets such as the United States and Japan, they will also comprehensively expand into Southeast Asia, the Middle East, Russia, Europe, and Africa. Reports suggest that the Chinese machinery industry will continue its structural adjustment, with some companies showing significant progress. The multi-polar differentiation of machinery enterprises will intensify, with some companies that cannot adapt to market competition exiting the market through various channels or changing industries, while some large machinery giants will emerge, potentially becoming the biggest beneficiaries.
Q: Is the polarization of enterprises further intensifying?
A: According to professional analysis, the next few years will be a period of rapid fluctuation in the machinery industry. The direct consequence of this rapid fluctuation will be the expansion of the multi-polar differentiation trend among current machinery brands. It is estimated that fewer and fewer machinery enterprises will truly survive in the market in the coming years. However, this rapid fluctuation in the machinery industry will bring huge opportunities, and the result of the fluctuation will make market operations more rational.
Q: Is capital operation active within the industry, and is cooperation between enterprises significantly strengthening?
A: In the context of intense global competition, in order to gain a favorable competitive position and enhance competitiveness, industrial capital is another theme driving industry operations. In 2004, Supor and Huada successively went public, and Haobao is also actively striving for listing, and Vanward's capital market operations will not stop due to the failure of its merger with Yuemeiya. From a capital perspective, the main current characteristic is the intensification of capital expansion. From the perspective of competitive behavior, cooperation in resource sharing among enterprises is increasing.
Q: Is China's position as the global center for hardware manufacturing further solidifying?
A: With the acceleration of China's integration into the global economic environment and the rapid rise of its economic strength, China has become one of the most dynamic economic regions in the world. Mold industry expert Luo Baihui believes that China has relatively complete economic infrastructure, a relatively mature industrial development, and lower labor costs, giving it a comparative advantage in becoming a global machinery manufacturing center, and the outward-oriented development characteristics of the machinery manufacturing industry are obvious.
Q: Will market competition shift from price-based to high-quality, high-tech products?
A: As competition intensifies, the profit margins at each stage of the machinery industry chain are being compressed, and the room for price reductions is decreasing. More and more enterprises realize that relying solely on price competition cannot establish core competitiveness and is not a sustainable development path, thus striving to explore new development paths. Many machinery enterprises have increased their investment in technology, developing new products with high technological content, using product differentiation as a long-term strategy for enterprise development, seeking new market demands, establishing new economic growth points, and achieving sustainable development for the enterprise.